Why business cases are important to making things happen.

Why business cases are important to making things happen.

Great things can come out of business cases. After all, without a business case, an idea just remains an idea – a lightbulb forever floating in the ether. We like the things that come out of business cases, the latest Apple device, a new gin, Netflix series or bypass that makes our journey to work easier, but does anyone actually like creating them? And why are they important to making things happen?

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